GBTEC Process Design
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EnglishAI is changing more than individual tasks. It is changing how work gets done, how decisions are made, and where responsibility sits. In this session of Transformation in Practice, we'll explore what this means for your organisation's operating architecture — and why understanding your processes is becoming essential to redesigning work with AI.
Join us to explore how organisations can combine human expertise and AI to continuously understand, improve, and reinvent the way work gets done.
AI can automate tasks, analyse information, and support decisions. But it cannot tell you whether the process behind them actually makes sense. In many organisations, process knowledge is spread across people, documents, systems, and departments. Different teams work with different views of the same process, while critical handoffs and dependencies remain difficult to see.
This creates a familiar challenge: how can you redesign work when you don't have a clear picture of how it works today?
The answer is not simply more automation. It starts with creating a shared understanding of how value is created — and using that understanding to decide where technology can help, where human judgement matters, and what needs to change.
Organisations need to continuously understand how work gets done, where value is created, and what needs to change. Move beyond static process documentation towards a shared view of processes, people, technology, data, risks, and decisions — with AI supporting the learning process while people remain in control. In the webinar, we'll show how this works in practice: from understanding and improving processes to deliberately redesigning how people and technology work together.
Join our webinar and discover how to build a continuous learning loop for AI-driven business reinvention.
Interested in building a continuous learning loop for AI-driven business reinvention? We'd be happy to exchange ideas and explore practical approaches with you in a personalised live session.

David Barnes
Consultant / Former Head of Business Process Management at AstraZeneca
david.barnes.ext@gbtec.com

Alexander Trail
Senior Account Executive | Northern Europe
alexander.trail@gbtec.com