Bochum, Germany, October 13, 2025 – GBTEC welcomes Salesforce’s agreement to acquire Apromore, a global innovator in process intelligence and simulation technology. The transaction highlights a long-standing partnership that has driven Apromore’s growth from an academic spin-off into a recognized global enterprise.
Founded in Melbourne, Australia, Apromore has emerged as a recognized leader in process intelligence and simulation, serving customers across financial services, manufacturing, and the public sector. Its platform stands out for its intuitive user experience, powerful analytics, and deep AI integration, trusted by major organizations including ANZ, Origin, and NextEra Energy. Through its combination of Agentic AI, process and task mining, Apromore enables companies to turn process data into actionable insights for tangible operational improvement.
Accelerating innovation through strategic partnerships
The acquisition will accelerate the integration of Apromore’s process intelligence capabilities into the Salesforce platform, delivering deeper insights in agentic process automation to enterprises worldwide. As an early investor, GBTEC recognized Apromore’s potential and, together with Main Capital Partners, supported the company’s evolution in the early growth stage.
“The sale to Salesforce is a milestone for both Apromore and GBTEC,” said Gregor Greinke, CEO of GBTEC. “We are proud to have helped guide Apromore’s journey from a university spin-off to a globally recognized enterprise technology leader. The combination of its process intelligence tool and our BIC Platform offers great value for our customers, and we will continue to collaborate closely as process intelligence remains a key pillar of holistic business transformation.”
Apromore joins Salesforce to drive the future of process intelligence
Main Capital Partners and GBTEC’s support laid the foundation for Apromore’s success. Their strategic guidance and investment enabled Apromore to expand internationally, strengthen its AI capabilities, and attract world-class customers. “Joining Salesforce marks an exciting new chapter for us,” said Marcello La Rosa, CEO and Co-Founder of Apromore. “This partnership will accelerate our mission to empower organizations with advanced process intelligence and automation. We are grateful to GBTEC and Main Capital Partners for their trust and long-term support, and we look forward to the opportunities ahead as part of Salesforce.”
