Rheinische Post x GBTEC: Driving sustainable process management through clear structure in sales and marketing

With the introduction of BIC Process Design in Sales and Marketing at Rheinische Post Medien, we are establishing a clear structure for more efficient process management, making our workflows faster, more transparent, and sustainably controllable.

Andrea Möller Head of Sales Service Rheinische Post Medien GmbH

Industry

Media company

Headquarters

Düsseldorf, Germany

Employees

450

Challenge

Rheinische Post faced the challenge of implementing a unified process management tool capable of meeting the high demands of a complex process landscape with multiple systems. The goal was to sustainably increase transparency, efficiency, and scalability in process management. The following challenges were addressed:

  • Gradual rollout of the tool with selected process experts to ensure high acceptance and efficiency.
  • Ability to model even complex processes quickly, intuitively, and in a standardized way.
  • Creation of a central repository as a “single point of truth” for all company processes.
  • Transparent mapping of end-to-end processes through intelligent linking of various sub-processes.
  • Implementation of clear governance structures, such as process ownership, for professional and sustainable process management.

Solution

With the implementation of GBTEC’s BIC Process Design, process experts were able to visualize complex workflows much faster using standardized BPMN 2.0 models. All processes are stored centrally within the tool and can be easily linked, enabling true end-to-end process views.

The integrated administration features, such as process ownership, make structured management easier and ensure clear accountability. This allowed Rheinische Post to establish a solid foundation for professional process management and bring the complexity of its process landscape under control.

Key Highlights

  • Faster modeling of complex processes by process experts
  • Central repository for all processes as a “single point of truth”
  • Standardized visualization using BPMN 2.0
  • Transparent end-to-end mapping through linking of individual processes
  • Clear accountability through defined process ownership

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