Your mission
We are seeking an experienced and hands-on Senior Teamlead Marketing Operations (m/w/d) to join our global Marketing leadership team. Reporting directly to the CMO, this role is critical in transforming marketing into a performance-driven, data-led, and technology-enabled growth engine. You will lead the development and optimization of marketing infrastructure, processes, reporting, and campaign execution to ensure operational excellence and scalable global demand generation.
- Define and drive the global Marketing Operations roadmap aligned with company GTM priorities.
- Lead the annual marketing planning processes in collaboration with Marketing leadership, Sales, and Finance—including goal setting and budgeting.
- Develop the operational backbone for Account-Based Marketing (ABM), inbound, and outbound motions.
- Partner with Marketing leadership, Sales Operations and Finance to align measurement frameworks, KPIs, forecasts, and growth plans.
- Implement lead scoring models, routing rules, SLAs, and Marketing & Sales alignment processes.
- Own and evolve the Marketing tech stack (e.g., Salesforce, 6sense, BI tools, etc.), identify and implement automation, personalization, and data enrichment tools.
- Build dashboards and reporting frameworks to measure Marketing impact, ROI, and funnel health.
- Define and track key marketing KPIs across regions and provide actionable insights to Marketing and Sales leadership.
- Collaborate with the CMO and Finance to manage the global Marketing budget.
- Oversee budget tracking, cost control, and ROI analysis by channel and campaign.
- Own compliance, audit, and management system requirements across Marketing.
- Lead and expand a high-performing Marketing Ops team of 4 direct reports.
- Foster a culture of data-driven experimentation, measurement, and continuous improvement.
Your profile
- 5–8 years in B2B SaaS Marketing Ops, Sales Ops, or Demand Gen roles.
- Strong command of Salesforce, marketing automation, ABM/intent platforms (6sense), and analytics tools (e.g., Power BI).
- Proven experience building and optimizing full-funnel processes and reporting infrastructure.
- Experience developing and executing an AI roadmap for marketing operations, including evaluation and integration of AI tools to enhance efficiency, insights, and performance.
- Exceptional analytical skills with the ability to tell stories and provide actionable insights from data.
- Strong cross-functional collaborator; experience working with Sales, Finance, and Product.
- Leadership experience with direct reports and international teams.
- Fluent in English; German also required.
Why us?
- Challenging and varied tasks in a central growth marketing position
- Support for personal development through training and mentoring, for example
- Attractive social benefits such as direct insurance and capital-forming benefits
- Bike leasing option and access to the corporate benefits platform
- Flexible working hours, flat hierarchies and a hybrid working model
- A highly motivated working environment and teamwork with a high level of knowledge transfer
- Modern, high-performance working environment and work equipment
- Free drinks, coffee and our own attractive office building with gym and football pitch
Your contact persons
We look forward to receiving your detailed application, stating your earliest possible starting date and salary expectations, via our homepage or alternatively to recruiting@gbtec.com.
If you have any questions, please contact Ms. Lisa Klatt, Associate HR Specialist, on 0234 97645-157.
GBTEC stands for diversity and therefore values all applications, regardless of nationality, ethnic and/or social origin, gender, religion or ideology, disability, age or sexual identity.
