Your mission
Are you an experienced content creator and copywriter (m/f/d) who can fully leverage their strengths in the dynamic B2B SaaS environment? We are looking for a creative personality for the DACH region who has a talent for storytelling and can create value-oriented content that inspires business target groups. In this role, you will play a key role in shaping the content strategy for the Governance, Risk & Compliance business unit by writing and optimising content throughout the entire customer journey, primarily for the DACH market.
- Contribute to our content strategy for the Governance, Risk & Compliance business unit, addressing our target audiences and effectively communicating our brand messages
- Work closely with our strategic and growth marketing teams to create content that generates demand and drives revenue growth
- Writing clear, compelling and benefit-oriented content and messages, including ad copy, website content, blog articles, newsletters, white papers, PR materials and more
- Adapting messages to target customer profiles, buyer personas, funnel stages, and SEO and GEO requirements
- Assisting with the localisation and translation of content for international markets
- Maintaining and updating landing pages via our CMS Typo3
- Using AI for topic research and content creation to increase efficiency, relevance and quality
- Researching industry topics to create informed thought leadership content
- Updating and optimising existing content to improve SEO/GEO, increase conversions and enable use across multiple channels
- Collaborating with marketing, sales and product teams to ensure our content is brand-compliant and aligned with business objectives
Your profile
- Native German speaker with excellent English skills
- At least 3 years of experience in content marketing, ideally in the B2B SaaS sector
- Expertise in developing content strategies and creating content using modern tools and AI technologies
- Experience in writing benefit-oriented messages and excellent writing, editing and proofreading skills with high quality standards
- Confident in planning and managing content roadmaps and editorial calendars
- Creative thinking, strong communication skills and a deep understanding of B2B target groups
Why us?
- Challenging and varied tasks in a central position in strategic marketing
- Support for personal development through training and mentoring, for example
- Attractive social benefits such as direct insurance and capital-forming benefits
- Bicycle leasing option and access to the corporate benefits platform
- Flexible working hours, flat hierarchies and a hybrid working model
- A highly motivated working environment and teamwork with a high level of knowledge transfer
- Modern, high-performance working environment and equipment
- Free drinks, coffee and our own attractive office building with a fitness room and football pitch
- Regular staff training sessions in our in-house gym
