Bochum, Germany, June 4, 2025 – GBTEC is pleased to announce that Irena Simakova joined the company in May as Head of Sales International, further strengthening its leadership team as it accelerates global expansion.
A seasoned executive with over 20 years of experience in international sales, she brings a wealth of knowledge from leading global SaaS organizations. Now based in London, Simakova offers a unique global perspective, shaped by her upbringing in Europe and professional journey in the U.S. and the UK.
Driving international sales excellence
Simakova’s leadership is set to play a pivotal role in building a culture of sales excellence at GBTEC, with a greater focus on client value and operational efficiency. “For me, being a true partner to our clients is key to successful sales,” she says. “I’m happy to be part of a skilled team and eager to collaborate closely to deliver strong results.”
Her vision includes stronger integration between sales and marketing, a focus on data-driven decision-making, and a collaborative, value-led sales approach that helps clients drive efficiency and achieve their business goals by partnering with GBTEC.
A strong foundation for global growth
“We’re thrilled to welcome Irena to GBTEC,” says Marc Stromberg, Key Account Manager and Co-Founder of GBTEC. “Her deep industry expertise, global mindset, and focus on client value make her an ideal fit to lead our international sales strategy.”
With Irena Simakova’s appointment, GBTEC reinforces its commitment to global growth by investing in strong, hands-on leadership to support its international growth journey and deliver lasting value to customers worldwide.
