Global Process Excellence Drives Growth and Competitive Advantage

With GBTEC, we've transitioned from fragmented and inconsistent process mapping to effectively managing our processes on a global scale. This transformation has empowered us to rethink how we operate and deliver value – reducing costs, sharpening our competitive edge, and driving growth.

Christopher Cushnan Process Evolution Lead at Cemex

Industry

Manufacturing

Headquarters

Monterrey, Mexico

Employees

46,000+

Challenge

As a global leader in the building materials industry with operations across the Americas, Europe, the Middle East, and Africa, Cemex faced rising complexity in its business processes. Years of rapid expansion and acquisitions, followed by turbulent market conditions, left the organization with fragmented processes, low process maturity, and high costs to serve.

Key challenges included:

Disengaged employees due to chaotic and unclear processes
Lack of standardization and transparency across business units
Inefficient processes that negatively impacted customer experience and service quality

Cemex realized that regaining control over its business processes was critical to maintaining its competitive edge and supporting its digital transformation efforts.

Solution

In 2022, Cemex launched a comprehensive initiative to re-establish a global BPM mindset, anchored in a new process-centric strategy. Partnering with GBTEC, the company implemented a full-scale process transformation program, rapidly advancing in process maturity and performance:

Employees were actively involved in refining processes within a standardized framework
Enhanced visibility into processes enabled quicker identification and resolution of pain points
Stronger alignment between business goals and IT investments ensured more strategic, value-driven technology initiatives
A culture of process excellence is being cultivated, leading to higher product and service quality, and a significantly improved customer experience